Choose the Right Mat For Your Entrance

Choosing the right mat is not just about picking a design you like. The best mat for your space depends on where it will be used, how much traffic it gets, and what job you need it to do.

Some mats are best for branding and first impressions. Others are better for scraping dirt, absorbing moisture, supporting employees who stand for long periods, or helping promote products in a retail setting.

The good news is that choosing the right one is easier when you start with the basics.

TL;DR

• Choose your mat based on location, traffic level, and purpose
• Indoor mats are best for branding, color, and polished presentation
• Outdoor mats help scrape dirt, manage moisture, and protect your floors
• POP mats are ideal for retail displays, promotions, and checkout areas
• Anti-fatigue mats are best for counters, workstations, and employee comfort
• For the best results, use a matting system with one mat outside and one inside the door
• Common entrance sizes depend on your space, but measuring your actual doorway is always best

Start With the Fundamentals

Before you think about specific products, start with these three questions:

1. Where will the mat go?

This is the easiest place to start.

If the mat will be placed inside, you will usually want something that looks polished and shows off your branding well.

If it will be placed outside, you need a mat that can stand up to weather, dirt, moisture, and heavier wear.

If you want full entrance protection, the best setup is usually both: one mat outside the door and one inside.

2. How much traffic does the area get?

A front lobby, main entrance, or busy retail doorway will need something more durable than a low-traffic office, display area, or short-term promo space.

High-traffic entrances usually need:

• better durability
• more debris control
• more moisture management
• larger sizes for better floor protection

Lower-traffic spaces give you more flexibility, especially for promotional or budget-friendly mat options.

3. What is the mat supposed to do?

Not every mat has the same job.

Some are best for:

• branding and appearance
• floor protection
• scraping dirt and trapping moisture
• retail promotions
• employee comfort

Once you know the main job, the right mat becomes much easier to choose.

A Simple Way to Choose the Right Mat

If you just want a quick recommendation, here is the easiest way to narrow it down:

• Want the best all-around indoor logo mat? Start with UltraPrint
• Want that same indoor look in a more unique shape? Choose Custom Shape UltraPrint
• Need a more durable heavy-duty indoor mat? Go with ToughPop
• Need a mat for a point-of-purchase display or promotion? Look at TreadPop or ValuePop
• Need a durable outdoor entry mat? Choose LogoTread
• Need better water absorption and moisture control? Choose WaterHog UltraPrint
• Want an all-weather mat that works in more than one type of space? Consider BerberPrint
• Need more comfort for employees standing for long periods? Choose ComfortPrint or LogoSoft

Our General Recommendation for Most Entrances

For many businesses, the best entrance setup is not just one mat.

We usually recommend a matting system:

• one mat outside the door to help scrape dirt and debris
• one mat inside the door to continue protecting floors and reinforce your branding

This gives you a cleaner entrance, better floor protection, and a stronger first impression.

A common pairing might look like this:

• Outside: LogoTread, WaterHog UltraPrint, or BerberPrint
• Inside: UltraPrint or ToughPop

If you only need one mat, then the best choice comes down to whether your priority is outdoor performance, indoor presentation, or a balance of both.

What Size Mat Do You Need?

Size matters more than many people realize.

A mat that is too small may not catch enough dirt or moisture, and it can look undersized in the space. A mat that is properly sized will perform better and make the entrance feel more intentional.

As a general starting point:

• Single door entrances: many businesses start with something around 3' x 5'
• Double door entrances: many businesses look for at least 6' of width coverage
• High-traffic entrances: larger sizes are often the better choice
• Custom spaces: always measure your actual area before ordering

The best rule is simple: measure your space first. Door width, available floor area, and traffic flow all matter more than guessing.

Indoor vs. Outdoor: What’s the Real Difference?

At a glance, mats may look similar, but indoor and outdoor mats are built for different jobs.

Indoor mats are best for:

• strong logo presentation
• high-definition print quality
• polished entryways, lobbies, and reception areas
• reinforcing your brand right after customers walk in

Outdoor mats are best for:

• scraping shoes before debris comes inside
• standing up to weather and tougher conditions
• managing dirt, water, and heavier wear
• creating the first branded impression before the door opens

Specialty mats are best for:

• retail displays and promotions
• counters and POP areas
• employee comfort and anti-fatigue support

Product Breakdown: Which Mat Is Best for What?

Now that the fundamentals are out of the way, here is a closer look at the different mat types and what they are best suited for.

Indoor Mats

UltraPrint High-Definition Entrance Logo Doormats

This is the most popular indoor option for a reason.

UltraPrint is a great choice for businesses that want a polished, high-definition logo mat for their lobby, reception area, or interior entrance. It gives you a clean, branded look and works well as an all-around indoor entrance solution.

Best for: indoor entryways, lobbies, reception areas, and general branding

Custom Shape UltraPrint High-Definition Logo Mats

This is the same general idea as UltraPrint, but in a custom shape.

If you want a mat that feels a little more custom or visually unique, this is a great option. It is especially useful when you want the mat to feel more like part of the brand presentation.

Best for: custom branding, indoor statement pieces, and non-standard shapes

ToughPop Custom Heavy Duty Floor Mats

ToughPop is a better fit for indoor spaces that need something more rugged.

If the area gets more wear and you want a heavier-duty mat, this is a smart indoor option to consider.

Best for: heavier indoor traffic and more durable indoor use

TreadPop Point of Purchase Rubber Logo Mat

TreadPop is built for point-of-purchase and display environments.

This is a good choice for retail areas, promotional displays, and checkout-adjacent spaces where branding needs to happen closer to the product.

Best for: POP displays, retail promotions, and branded product areas

ValuePop Point of Purchase Logo Mats

ValuePop is the more affordable POP option.

It is especially good for lower-traffic spaces and shorter-term promotions. If you need a branded mat for a temporary campaign or a more budget-conscious display, this is a strong fit.

Best for: low-traffic promotional areas, short-term campaigns, and budget-friendly POP use

Outdoor Mats

LogoTread Custom Rubber Outdoor Entry Mat

LogoTread is one of the most straightforward outdoor choices.

If the mat will live outside and needs to handle the elements, this is a strong solution built for outdoor entry use.

Best for: outdoor entrances and all-weather performance

WaterHog UltraPrint Water Absorbing Logo Mat

WaterHog UltraPrint is especially useful when moisture is a concern.

If your entrance sees rain, wet shoes, or messy conditions, this is a great option because it helps with both branding and water control.

Best for: covered outdoor entries, transition zones, and moisture management

BerberPrint All Weather Logo Mat

BerberPrint is a versatile option for spaces that need flexibility.

If you want a mat that can work in indoor/outdoor settings and still support your branding well, this is a good one to consider.

Best for: all-weather entrances and versatile high-traffic use

Anti-Fatigue Mats

ComfortPrint High-Definition Anti-Fatigue Mat

ComfortPrint is a great option when comfort and appearance both matter.

It works especially well at welcome desks, counters, and service stations where employees stand for long periods, but presentation is still important.

Best for: reception desks, service counters, and customer-facing standing areas

LogoSoft Personalized Anti-Fatigue Floormats

LogoSoft is another strong anti-fatigue option, especially when you want a durable mat for more demanding indoor use. It is a good fit for workstations, service areas, and places where employees need more support underfoot throughout the day.

Best for: indoor work areas, standing stations, and durable comfort applications

How to Think About Your Final Choice

If you are still deciding, here is the simplest way to think about it:

Choose based on what matters most in your space.

If your priority is:

• branding and appearance, look at indoor options like UltraPrint
• weather resistance and debris control, focus on outdoor mats like LogoTread or WaterHog UltraPrint
• promotions and retail displays, go with TreadPop or ValuePop
• comfort for employees, choose ComfortPrint or LogoSoft

And if your entrance gets a lot of traffic, you will usually get the best results from using more than one mat rather than expecting one mat to do everything.

Create A Better First Impression

The right mat does more than filling space by the door.

It helps create a better first impression, protects your floors, supports your brand, and can make the entrance feel more complete and intentional.

For most businesses, the best place to start is by asking:

• Is this mat for indoor or outdoor use?
• How much traffic will it see?
• Is the goal branding, floor protection, promotion, or comfort?

Once you answer those questions, the right option becomes much clearer.

If you’re still not sure which mat is the best fit, reach out to our team. We’re happy to help guide you based on your space, traffic level, and branding goals.